In digital marketing, the goals are similar to those of traditional marketing, namely promoting goods and services, and reaching the target audience. As opposed to traditional marketing methods, digital marketing uses online platforms and digital technologies to promote products and services.

What is Traditional Marketing?

In traditional marketing approach uses conventional methods and offline media to reach its target audience. Offline media channels include television, direct mail, radio, telemarketing, and billboards. Businesses can use one-way communications to broadcast their messages to a wide audience without interacting with them. In order to reach their target audience, marketing materials are usually placed in locations where they are more likely to be seen, heard, or engaged.

Key features of Traditional Marketing include:

• One-way Communication: Organizations deliver their messages in a one-way manner, and do not usually provide the audience with the opportunity to interact or provide feedback.
• Offline Channels: It uses offline channels like TV, magazines, radio, billboards, etc.
• Tangible Materials: It also uses some tangible materials to deliver its message or promote a product or service. These materials include flyers, brochures, posters, etc.
• High Cost: The traditional marketing campaigns require quite high financial investment as the cost associated with broadcasting, printing, and distributing tangible materials is high.

What is Digital Marketing?

A digital marketing strategy uses online platforms and digital technologies to reach the target audience. In order to accomplish this, the organizations use social media, the internet, search engines, mobile apps, email, and other digital channels. It is a two-way communication marketing approach and allows the organization and audience to interact with each other, engage properly, and provide feedback and/or suggestions. Digital Marketing offers the organization with numerous tools and techniques to target specific audiences, measure their campaign performance, and optimize strategies.

Key features of Digital Marketing include:

• Two-way Communication: With digital marketing, organizations can interact with their audience, allow them to provide feedback and comments, and engage with the properly.
• Online Channels: It uses online channels like websites, email, social media platforms, mobile apps, search engines, etc.
• Multimedia Content: It uses multimedia content like images, videos, infographics, etc., for user engagement across different online platforms.
• Cost: As compared to traditional marketing, digital marketing can be more cost-effective. It is because digital marketing usually includes low overhead cost and has more advertising options.